This new Ellie Goulding single is everything right now. I’ve had it on repeat for the last four days and I love the beat, the lyrics, the remix potential, and the knowledge that it will be one of the hits of the fall. I’ve spent many an hour blasting Lights, the album, on Spoftify and I’m thrilled for new music. Her second album, Halycon, drops October 9th. Yes, that’s in my calendar.
The video for this single is a mashup of instagram photos submitted by her fans. Not only is it a unique type of video, but her fans were engaged with the album from the beginning. Brilliant!
“But now I’ve seen it through
And now I know the truth
That anything could happen”
A good attitude for the new season, for sure.